ABOUT MOUNTAIN DEW AND SPRITE

Module 3 Unit 2 In-Class Activity – SEO Audit

Individual submission


Title: MOUNTAIN DEW AND SPRITE.

Written by: ANKIT SAINI

Subtitle:  IN CLASS ACTIVITY

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers …………………………..  .

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:

  1. URL:
http://www.mountaindew.com/
https://www.sprite.com/
  1. Page Title
Mountain Dew
 

"Obey Your Thirst | Lemon Lime Soda | Sprite® "/>

  1. Meta Description
"The official home of Mountain Dew® gaming, sports, music and more.">


"The official website of Sprite®, Sprite Zero®, & Sprite Remix® sodas, the world's most popular Lemon-Lime flavored soft drinks. Obey Your Thirst.">

  1. Meta Keywords :
Nothing shows up
"sprite commercial, obey your verse, Sprite, obey your thirst, sprite zero, sprite remix"/>
  1. Structural elements:  
H1, H2, H3
<H1>=DO THE DEW&reg
<H2>=Red Gerard x MTN DEW&reg
<H3>Products</h3>
H1=HELLO {user_name}! </b></h1>
H2=Sign in to complete account merge
H3=Social connections</h3>
  1. Bold/Strong tags and
  2. Italic/em tags
css
css
  1. Alt Text
"http://www.mountaindew.com/assets/meta/facebook.jpg" />

/content/dam/coke2016/page-properties-images/Sprite_PageProperties.jpg"/>
  1. Page Load Time
(estimate or use Moz)
0.001sec
0.01sec
  1. Call-to-action:
Watch now
Buy now
  1. Anchored Text:

  1. Mobile Friendly:
Yes/No
yes
yes
  1. Social Media:
(List all SM icons on the home page.
Facebook,twiiter, Instagram,snapchat

Facebook,twiiter, Instagram,snapchat


Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends. What observations can you make about the search interest in this topic over the past 12 months?
Sprite interest over time has increase overtime.sprite is growing more than mpuntain dew with the passage of time.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.
mountain dew livewire
mountain dew flavors
mountain dew vote
sprite flavors
sprite history
sprite ingredients

Summary:

Brand A’s strengths are strong brand name, positioning
Brand B’s strengths are target market, well established parent company
Areas that need improvement target market , lsoi

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?
I think sprite is better than dew because according to market trends sprite is growing more In the last few years, website Is more easier to use than dew

APA Citation Sample (in alphabetical order):

Brand Name A. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/
Brand Name B. (2015). Homepage title. Retrieved from http://www.lancome.ca/en/mascara/
Google. (February 2016). Google trends. [Mascara, Revlon, Lancome]. Retrieved from https://www.google.ca/ trends/explore#q=mascara%2C%20%2Fm%2F05mxqz%2C%20%2Fm%2F02fz1g&cmpt=q&tz=Etc%2FGMT%2B5
LSIGraph. (February 2017). LSIGraph keyword generator [keyword term here]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

PLEASE NOTE, THIS IS A TEMPLATE.  REMEMBER TO REMOVE AND MODIFY ALL SAMPLE DATA, TITLES, CONTENT AND INFORMATION PRIOR TO SUBMITTING.

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