Sheridan Soft Drink Addicts

Comparison of crush soda and Fanta Fanta v/s crush soda (twitter) There are lots of difference between crush soda and Fanta page, Fanta page has highest number of likes and followers rather than crush soda. Fanta company joined twitter few years ago than crush soda. The page of Fanta is well designed but crush soda need some improvements. Fanta and crush soda (Facebook) The crush soda has well defined Facebook page than Fanta. Crush Facebook page has less followers and likes than Fanta. Crush and Fanta are similar in color, but they have different tastes. The logo of Fanta is more attractive than the crush soda, the orange circle at the back of the word Fanta represent the orange flavor with green leaves which attracts the audience.

·        Facebook If we talk about Facebook, Fanta and Crush soda has well defined and verified Facebook pages. Fanta This Facebook page has 19,81,8080 likes and 19,81,5464 followers. Fanta post promotional products to keep their business up with large number of followers. Fanta has previously designed official website to contact with people. Nowadays, Fanta use street banners and other kind of advertisement sources. Keywords :   tropical fun, snack and Fanta, Flavors. The most successful posts are: 1.      This post has 3.3K likes, 19 comments and 33 shares. The post “What’s the snack you can’t resist?” is the most successful because it relates with health consciousness and most people like to eat and drink health conscious products.                2.     This video has 325 likes, 43 comments, 34 shares and 76K Views. It des...

·        Twitter Twitter is a kind of social media service on which people tweet . Crush and Fanta using twitters to market the products. Fanta Fanta is one of the fruit-flavored soft drink, it has 100 flavors. The Fanta is created by the coca cola company and it has global market.  There are 8223 tweets and 159K followers of the twitter page. moving further, they often post the pictures by weekly or semi-weekly. People usually ask the questions about the product and the brand team reply them time to time for more engagement, share and likes. Fanta is promoting their product by introducing bold flavors during Halloween because kids and old people prefer Halloween products because they love Halloween. The company has an official site to contact with people https://www.fanta.com/ Moreover they are posting videos and pictures to promote their brand s. In this way they a following 50/50 rules. They are using the following keywords:   bold f...

Blog #3 diet coke vs 7 up on youtube by Jaspreet Sandhu These are the videos uploaded by diet coke official youtube. These are the videos uploaded by 7up official site. after reviewing 25 posts from both the brands I got to know that diet coke is a frequent uploader where as 7up is not. coke uploads videos after a month twice mostly on weekends whereas 7up uploads a sigle video after 2 months    Criteria Coke 7 up Frequent uploader Twice in month Once after a month Using good content Yes yes Using promotions Yes No  so often social media engagement diet coke has comparatively lesser likes nearly 638 k on their best post https://www.youtube.com/watch?v=xy6dy2An0ZA 7 up has more number of views 1.8 million    https://www.youtube.com/watch?v=Zwarqv1ymKg so 7up wins and has more social media engagement than 7 up.

Blog#2 diet coke vs 7up on twitter BY: Jaspreet Sandhu This is the post that got maximum number of likes and shares from diet coke on twitter. This is the post that got maximum number of likes and shares from 7up on twitter after reviewing 25 posts from both the brands I got to know that diet coke tweets more frequently  where as 7up does not . coke tweets new images and videos twice a week mostly on weekends whereas 7up uploads biweekly on Mondays. coke also new boomerang technique to attract people where as 7 up goes with traditional methods Criteria Coke 7 up Frequent uploader Weekly Biweekly Using good content Yes yes Using promotions Yes No  so often social media engagement diet coke has more tweets nearly 100 7 up has comparatively lesser 60 and only 2 shares so diet wins and has more social media engagement than 7 up.

Blog Post 1. Diet coke vs 7 UP on Facebook BY: Jaspreet Sandhu This is the post that got maximum number of likes and shares from diet coke on Facebook. This is the post that got maximum number of likes and shares from 7up on Facebook. after reviewing 25 posts from both the brands I got to know that diet coke is a frequent uploade r where as 7up is not . coke uploads new images and videos twice a week mostly on weekends whereas 7up uploads biweekly on Mondays   Criteria Coke 7 up Frequent uploader Weekly Biweekly Using good content Yes yes Using promotions Yes No  so often social media engagement diet coke has more n umber of likes nearly 1000 and 623 shares 7 up has comparatively lesser likes nearly 600 and only 200 shares so diet wins and has more social  media engagement than 7 up.

BLOG POST -CONTENT MARKETING FOR DEW This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course” As per my opinion the dew is doing more better comparative other brands’ mountain dew introduced its latest drink #mountandewice. I would like to do advertise the special Halloween discount sale. This will increase the sales figure and people will try to taste This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course” and buy more just because of discounts. I will promote my idea by using the social media mediums like Facebook, twitter and short YouTube adds. Almost everyone is engaged with at least one of them, free to taste booths will also be great ideas and sponsoring through sports like basketball and baseball. especially Canadians shows more interest on these games.

        #FreshOuttaSprite vs #DoTheDew -By Sprite and dew social media team Mountain dew and sprite are the growing and well-known brand for all. Fresh outta sprite vs do the dew is the agenda. (MOUNTAIN DEW YOUTUBE PAGE) In the mountain dew case the often upload one or two videos on monthly basis on the other hand post on weekly and monthly basis. (SPRITE YOUTUBE) Description for mountain Kevin hart is doing the promotion for mountain dew head start. Not only Kevin hartbut also the promotions are done by Dewey Ryder and NBA players like this they can attract lots of youngsters and basket ball followers to .so that can be considered as great strategy. Whereas in case of sprite Earlier Drake was the Brand ambassador but now they are not that much using popular personalities for their ads. But instead, they provide commercials, showing advantages of drinking sprite. SCREENSHOTS OF DRAKE AND KEVIN HART ADVERTISING S...