Canada Dry & Dr Pepper


Title: CANADA DRY & DR PEPPER

Written by: Parmeet Kaur

Subtitle : An audit for Canada Dry & Dr Pepper


Introduction


SEO's are used to organize information on searches for specific companies dealing with how to optimize or maximize the amount of hits they get on the search engine. 

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:

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  1. URL:
https://www.canadadry.ca
https://www.drpepper.com/enA
  1. Page Title
title i18n>Canada Dry | Made From Real Ginger</title>
<title>The One You Crave | Dr Pepper</title>
  1. Meta Description
<meta name="description" content="Official Canada Dry site. Product information, product ingredients, history, recipes. Features 'Something Good' everyday!" />
<meta name="title" content="The One You Crave | Dr Pepper">
  1. Meta Keywords :
CSS
CSS
  1. Structural elements:  
H1, H2, H3
<h1>THERE&#039;S A NEW</h1>
<h3>Blackberry Ginger Ale</h3>
CSS
  1. Bold/Strong tags and
  2. Italic/em tags
<p><b>Serving Size:</b> 12 fl. oz.</p>
CSS
CSS
  1. Alt Text
<link rel="shortcut icon" href="/img/favicon.ico" type="image/x-icon" />

<link rel="shortcut icon" href="/img/favicon.ico" type="image/x-icon" />
  1. Page Load Time
(estimate or use Moz)
1 SECOND
2 SECONDS
  1. Call-to-action:
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  1. Anchored Text:
<link rel="shortcut icon" href="/img/favicon.ico" type="image/x-icon" />
<link rel="shortcut icon" href="/img/favicon.ico" type="image/x-icon" />
  1. Mobile Friendly:
Yes/No
YES
YES
  1. Social Media:
(List all SM icons on the home page.
Instagram, Facebook, Twitter, Youtube, Snapchat.

Instagram, Facebook, Twitter, Youtube, Snapchat.

Google Trends:


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Google Trends Insights:

Canada Dry has more market than Dr Pepper. The sales of Canada Dry kept rising but there were some fluctuations in the sales of Dr Pepper, it rose and ten declined whereas Canada Dry kept rising.

Latent Semantic Indexing Keywords:

Canada Dry ingredients, Canada Dry blackberry ginger ale, Canada Dry club soda.
Dr Pepper flavors, Dr Pepper ingredients, Dr Pepper flavours.

Summary:

Brand A’s strengths are more flavors than any other drink. It provide ginger ale drinks which are made from real ginger. It has more market share and attracts huge audience which prefer real drinks from ginger.
Brand B’s strengths include being preferred by athletes. It comes in different flavors. It was founded in America so it has huge audience in US as well.
Areas that need improvement: There should be more advertising as it is the basic necessity to make a large market share.
The keyword sentences found on the sites were Dr Pepper ingredients, Dr Pepper products, Canada Dry club soda, Canada Dry Ginger ale.

Conclusion:

Canada Dry has the strong SEO and it performed best than Dr Pepper. In the beginning, the sales were quite low but it kept rising till the end which is a great opportunity for Canada Dry.

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