crush and fanta



Crush and fanta……………...

Written by:  …Ninder Kaur…………………..

Introduction

 This is the in research on crush soda and Fanta.

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:


  1. URL:
www.crushsoda.com/
  1. Page Title

<title>Orange, Grape, Cherry &amp; More | Crush Soda</title>

<meta property="og:title" content="Homepage"/>
  1. Meta Description

<meta name="description" content="Crushin&#039; it since 1906, Crush is still a favorite. From Orange to Cherry, there&#039;s a Crush for everyone. Find your flavor today!">




"Enjoy the refreshing tastes of Fanta®. Made with 100% natural Orange, Grape, Pineapple and Strawberry flavors. This fruity soda will make you Wanta Fanta!">

  1. Meta Keywords :
not found
"fanta, grape soda, orange soda, fanta flavors, fanta soda, fanta commercials, wanta fanta, pineapple soda, strawberry soda"/>
  1. Structural elements:  
H1, H2, H3
<h1>Crush Soda</h1>,

<h2>QUICK GUIDE TO CONTENTS</h2>


not found
  1. Bold/Strong tags and
  2. Italic/em tags
("<b>Terms</b>"
css
not found
  1. Alt Text
css
css
  1. Page Load Time
(estimate or use Moz)
0.1
0.23
  1. Call-to-action:
Learn more
find now
  1. Anchored Text:

  1. Mobile Friendly:
Yes/No
Yes
yes
  1. Social Media:
(List all SM icons on the home page.
Facebook
Twitter
instagram
facebook


Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends. What observations can you make about the search interest in this topic over the past 12 months?

As seen from graph crush was always in demand whereas fanta was not so popular although there was a peak drop near 4th of february.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Summary:

Brand A’s strengths are 1.Excellent branding and advertising
2.Excellent distribution and availability
3.Popular among youth


Brand B’s strengths are : Brand Equity – Inter brand in 2011 awarded Coca cola with the highest brand equity award. Coca cola with its vast global presence and unique brand identity is definitely one of the costliest brands with the highest brand equity.


Areas that need improvement the keyword sentences found on the sites were 1.Aerated drinks not popular with health conscious people
2.No Fruit content but still advertised as Orange drink

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?
I was expecting fanta to perform better but I was surprised that crush was more popular than soda.


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