How Effective are 7 -Up and Diet coke
Jaspreet Sandhu
An Audit of 7 - UP and Diet Coke
SEO Audit
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7 UP
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Diet coke
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Screen Captures of both Brand’s home pages:
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1.
URL:
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2.
Page Title
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<title>7UP |
7up.com</title>
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3.
Meta Description
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<meta name="description"
content="Get inspired to mix it up a little with 7UP! Crisp and
refreshing, it mixes into all kinds of drinks, cocktails, punches, baked
goods, and more, perfect for your next cocktail party, game night or
get-together.">
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4.
Meta Keywords :
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css
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css
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5. Structural elements:
H1, H2, H3
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<h1>Drink It<br>Straight<br>Up<span class="spot indent-left">.</span></h1>
<h2 class="carousel__header">Pineapple 7UP <br
/> Side-Down Cupcakes</h2>
<h3>Cherry 7UP</h3>
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<h1 id="seo-h1">
<h3>Social connections</h3>
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6.
Bold/Strong tags and
7.
Italic/em tags
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Css
css
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<b>new flavors FTW ▸</b>
css
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8.
Alt Text
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css
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<link rel="shortcut icon"
href="/favicon.ico" type="image/x-icon"
/>
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9.
Page Load Time
(estimate or use Moz)
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0.1 sec
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0.32 sec
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10. Call-to-action:
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Get the recipe
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Find diet coke
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11. Anchored Text:
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12. Mobile Friendly:
Yes/No
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yes
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yes
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13. Social Media:
(List all SM icons on the home page.
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Facebook youtube
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facebook youtube
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Google Trends Insights:
Provide
Insights. Include one to two sentences
in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google
Trends. What observations can you make
about the search interest in this topic over the past 12 months?
From the chart
we get to know that 7 up was in demand all time. Where as diet coke is in less
demand on an average whereas diet coke
crossed 7up on feb 4 2018.
Latent Semantic Indexing Keywords:
Generate a
list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI
Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
7up
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Diet coke
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Linkedin
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diet coke vs coke zero
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Indeed
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diet cokes
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gumtree
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diet coke chicken
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Summary:
7 up strengths are
1. Excellent branding and advertising through
celebrities
2. Excellent distribution and availability
3. Available in bottle, pet packs, cans etc
3. Available in bottle, pet packs, cans etc
Diet coke strengths
are
- Number of Variants: Diet Coke is not just
available in the characteristic cola flavor. Today there are a number of
variants for it such as Cherry, Lime, Caffeine free and Splenda. This
gives the customer more options to choose from.
- Low sugar: Coca-Cola is a very popular
drink, almost addictive and many choose to not opt for it because it adds
to their sugar intake. However, Diet Coke is perceived to be healthier and
because it has low sugar it adds lesser calories thereby letting customers
substitute it for Coke.
- Areas that need improvement : Number
of Variants: Diet Coke is not just available in the characteristic
cola flavor. Today there are a number of variants for it such as Cherry,
Lime, Caffeine free and Splenda. This gives the customer more options to
choose from.
- Low sugar: Coca-Cola is a very popular drink,
almost addictive and many choose to not opt for it because it adds to
their sugar intake. However, Diet Coke is perceived to be healthier and
because it has low sugar it adds lesser calories thereby letting customers
substitute it for Coke.
The keyword
sentences found on the sites were diet coke 7up and soft drinks
Conclusion:
Include a
conclusion that outlines which brand has the strongest SEO and performed best
though the audit. Were there any
surprises?
7up
preformed better than diet and it was a surprise as I was having more
expectations from diet coke.
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