How Effective are These SEOs?

 Tasha Ramdehall

 an audit for Coca-Cola and Pepsi

Introduction

SEO’s can are very important to give anyone who wants to successfully market their ideas/brand/ company the information that that they need. SEO or Search Engine Optimization can be defined as maximizing the amount of hits your website gets when certain Keywords are typed in a search engine. This will help by giving the company/brand the numbers they need to know to either continue on their path that they have their website on or if there are changes that that need to be made to make their search options better.

SEO Audit	Coca - Cola	Pepsi
Screen Captures of both Brand’s home pages:
1.     URL:	http://www.coca-cola.ca	https://www.pepsi.ca/
2.     Page Title	Coca-Cola	Pepsi
3.     Meta Description	Welcome to Coca-Cola Journey, a dynamic digital magazine that brings the Coca-Cola Canada story to life through vibrant photos, videos and features.	"From the exciting fizz when you sip it to the satisfied “aaah!” when you taste it, Pepsi® brings a refreshing attitude to everything you do.
4.     Meta Keywords :	“…”	“…”
5.     Structural elements:  H1, H2, H3	H1  = tccc-seo-nfop H2 = “…” H3 = <span itemprop="name" data-title=="" class="theme-font-main"></span>	H2 = h2 class="srt">Slides</h2> H1 = “…” H3 = srt">Chill pop fun - Pepsi<
6.     Bold/Strong tags and 7.     Italic/em tags	Bold/Strong Tag: strong class="theme-color-primary">                         <span itemprop="name" data-title='{                             "desktop":"SUBMIT NOW!",                             "tablet":"SUBMIT NOW!",                             "mobile":"SUBMIT NOW!"}'>SUBMIT NOW!</span>                     </strong> Italics Tag: “CSS”	CSS
8.     Alt Text	href="/newsroom/image-library">	vnd.microsoft.icon
9.     Page Load Time (estimate or use Moz)	0.0001 sec est	0.0001 sec est
10.  Call-to-action:	“Watch now”	“Get Social”
11.  Anchored Text:	Href "https://www.coca-cola.ca/homepage">	Href https://www.pepsi.ca/fr/
12.  Mobile Friendly: Yes/No	YES	YES
13.  Social Media: (List all SM icons on the home page.	Twitter, facebook, Instagram, youtube	Twitter, facebook, Instagram, youtube

 

Google Trends Insights:

For the search words Coca-Cola and Pepsi this is what I found.When looking at one point near the beginning of the year, Pepsi was increasing the search engine whereas Coca-cola seems relatively  stable through out. When comparing them, it is clear the pepsi is doing more to get hits on search engines and its working. There is a significant discrepancy  between the data which also shows a lot about what people are drinking in Canada. More and more people are looking for the less sugary options here in Canada which Pepsi is capitalizing on.

Latent Semantic Indexing Keywords:

Coca Cola - coca cola application, coca cola rewards, coca cola company, coca cola history, coca cola products, coca cola job application, coca cola company history, coca cola website

Pepsi  Pepsi  application, Pepsi  company, history, Pepsi products,, Pepsi company history, Pepsi website

Summary

Coca – Cola’s strengths are that they are already a well known brand that don’t really need as much exposure with anything fancy. Everything on the website was simple and easily accessible. To the point and straight forward.  With pepsi the emphasize  on the social media that they are one, include numerous videos and pictures. Clearly they are going for brand awareness and they are achieving that.

 Conclusion:

I would say that Pepsi has the strongest SEO as even shown on the google trends analysis. They want to increase their brand awareness and they did that. They were successful in optimizing their website to link their customers with their products and social media. Through this they were able to increase their brand awareness which = success. Coca – Cola on the other hand didn’t perform as well.