Blog Post 1. Diet coke vs 7 UP on Facebook BY: Jaspreet Sandhu

Blog Post 1. Diet coke vs 7 UP

on Facebook

BY: Jaspreet Sandhu

This is the post that got maximum number of likes and shares from diet coke on Facebook.

This is the post that got maximum number of likes and shares from 7up on Facebook.

after reviewing 25 posts from both the brands I got to know that diet coke is a frequent uploader where as 7up is not. coke uploads new images and videos twice a week mostly on weekends whereas 7up uploads biweekly on Mondays  

Criteria	Coke	7 up
Frequent uploader	Weekly	Biweekly
Using good content	Yes	yes
Using promotions	Yes	No  so often

social media engagement

• diet coke has more number of likes nearly 1000 and 623 shares
• 7 up has comparatively lesser likes nearly 600 and only 200 shares
• so diet wins and has more social  media engagement than 7 up.