Canada Dry VS Dr Pepper: Twitter

Drink of players 

Canada dry joined twitter in July 2015. There are 41 tweets as of today with 124 followers and 322 likes. Their tweets are posted at least twice a month. A national relaxation day tweet was posted where Canada Dry has tweeted back people also who mentioned in their tweets. 

        

The recent tweets as Happy #NationalRelaxationDayhere it encouraged people to relax a bit and have Canada Dry which was pretty much a success and another one with lemon to promote their new drink made of ginger ale and lemonade which got 1,158 views and 3 retweets. It was a success because of its ingredients as everybody needs lemonade in hot weather. 

On the other hand, Dr Pepper The one you cravehas very impressive page with 54.2K tweets, 426K followers and 11.4K likes. They keep posting new stuff as any new sports event comes up. 

          

Very recent posts include many picture tweets with #OfficialDrinkofFanswhere they used football stripes on the cans to encourage the customers more to buy in bulk. It was a brilliant strategy to get a huge fan base. Another tweet stated the real debate in which a picture of two Dr Pepper drinks and it had retweet and like sign which indicated which is going to win. This tweet got 9.6K retweets and 16K likes which was huge for a tweet where expressed why they love this drink. 

In the conclusion, Dr Pepper has a large chunk of fans and they use the 50/50 rule quite often which attracts more people to follow their page and try out their drinks. Canada dry does not even update their page timely. Dr Pepper engages their audience by connecting with them personally whereas Canada Dry lacks on promotional strategies too. 

Parmeet Kaur