Halloween theme labels 

Kid’s choice

Parmeet Kaur

This is a student-concept for a Sheridan Pilon School Business Digital Marketing Course. I am going to create a campaign for Canada Dry. It does not use much promotional tools so as I am in marketing department, I would suggest an idea for the upcoming Halloween theme drinks. We could use Halloween for promoting Canada Dry’s drinks in a unique way. The drinks will have a label of Halloween and introducing a new drink would be a great idea at this time of the year because it engages a large amount of people but specially kids. Kids and youngsters consume soft drinks more than older people. 

 The ads related to Halloween where a kid would be consuming Canada dry drink and find himself in a Halloween party where all the other youngsters would be having a drink and candies where he could get infinite drinks. The goal would be to get large number of followers and subscribers. We will provide a link to this campaign on our official website pages on every social media site. We are hoping to get many likes and once we will achieve the goal of at least 5K likes on the campaign, we will give free carton to one of our lucky customers. We will make the label attractive enough to attract the attention of consumers to sell the drinks on a large scale. This is going to expand Canada dry’s market share and engaging with audience would create a reputation of the brand. 

We are planning to launch it just before Halloween. We will be promoting it on television and radio first because these are basics. Although, social media platforms are much famous these days, so Facebook and twitter are going to help us in achieving our goals. This campaign will help in engaging the audience on a higher level.